Meet Claire

Your partner in personal transformation

I'm Claire Deans, your dedicated guide on your personal journey of self-discovery, self-worth, and self-empowerment.

Who am I?

As an ICF certified life coach with a LOT of real life experience, I have a deep understanding of the unique challenges that normal women face in the world today. I'm wholeheartedly committed to helping you rise above these challenges, empowering you to craft a life that authentically mirrors your deepest desires and aspirations, even if you don’t yet know what those are yet!

In addition to being your life coach, I'm also a real person - a down-to-earth Brummie who proudly wears the titles of "Mommy" and "wife". My life path has been eventful!

On the surface, I had a picture-perfect life but everything isn’t always as it seems on the surface.

Behind the smiles, holidays and fancy dinners, I was living a life of secrets – a cheating husband, hidden debts, and an ever-declining self-esteem. The moment I had firm evidence of my husband’s infidelity, everything changed. It was my cue to break free from an unhappy marriage and rediscover the real me.

I faced the messy aftermath of divorce and debt with a bravery I never knew I had, rocking my career goals, buying my own house and shedding both emotional and physical weight.

Then surprise surprise, love came knocking. In just a few months, I tossed aside my stance of not wanting children, facing fears of pregnancy and child birth from my early years. Fast forward seven years, and my husband and I are looking forward to celebrating little man’s second birthday.

I understand the yearning to break free from the confines of a demanding corporate career, having walked that path myself. These experiences have been my training ground, and they've shaped me into the compassionate, empathetic and understanding coach I am today.

Looking back, every stumble and triumph required a bravery I never knew I had. My story is a mixtape of resilience and bravery, reminding you that your journey is uniquely yours and anything is achievable.

My Coaching Journey

Once upon a time, I felt like you may well feel now, broken. I was surrounded by uncertainty, searching for meaning and understanding in the chaos around me.

Then, one fateful day, I stumbled upon a remarkable lady online. Her mission? To help people like me unravel the mysteries of their own lives, to decode their behaviors and unearth the hidden gems of their inner selves. I decided to take a leap of faith and reached out to her.

Our first session was a revelation. She asked all of the right questions, uncovering my values and dismantling the walls of my limiting beliefs. I could see the transformative power of self-awareness and self-discovery. My life was on the brink of change.

After I graduated from her care, I found myself standing at a crossroads. I’d uncovered a newfound purpose and drive. I had always been a trusted confidant, a compassionate listener, the friend to whom others poured their hearts out. Inspired by both a dear friend's encouragement and the unwavering support of my former life coach, I embarked on a transformative journey of my own. I was on a mission to become a life coach, with a burning desire to empower women just like you.

I consider coaching a privilege, a profound honour. Each day, I have the privilege of connecting with individuals who courageously share their innermost thoughts and challenges. My purpose is clear: to help them navigate the labyrinth of their lives and assist them in the beautiful process of self-repair.

My Coaching Approach

I understand that every individual is unique, and so are your aspirations, challenges, and dreams. My coaching approach is tailored to your specific needs, ensuring that our sessions are focused on what truly matters to you.

We collaborate as partners, setting clear, achievable goals and action plans aligned with your values and desires. I am here to listen, ask thought-provoking questions, and offer guidance as you navigate your path.

I help you explore your thoughts, feelings, and beliefs for self-awareness and personal growth. We tackle challenges together, developing strategies for navigation and momentum.

Accountability ensures you stay on track and we regularly review your achievements and celebrate your progress ensuring you're moving closer to your goals.

I believe in your abilities and potential. I will empower you to make confident decisions, embrace change, and together we cultivate a positive mindset for lasting change and to help build resilience.

Our sessions provide a safe and confidential space for open expression without judgement.

I am an ICF accredited life coach meaning I am bound by their code of ethics.

Join me on this transformative journey to create the life you envision.